The members of the Círculo Ecuestre had the pleasure of witnessing the talk of two geniuses this Tuesday, May 9.
Leopoldo Abadia, PhD in Industrial Engineering and ITP Harvard Business School, member of the IESE team, promoter of the "master" concept in Spain, professor and renowned lecturer, and Toni Segarra, the only Spaniard on the magazine's list of the 100 top creative minds Shots, one of the 25 most influential people in Spain, according to Forbes magazine, and the best Spanish creative of the 20th century, according to a survey by Anuncios magazine, were the invited speakers at the last CE Talk.
After the presentation by Antonio Gamiz Sanfeliu, second vice-president of the institution, the experts carried out an interesting dialogue in which they presented the book they have written together: The Mark of God to the attendees
Within the framework of the talk, Segarra and Abadia explained their theory that the church is the promoter of some of the most famous marketing campaigns on the planet and argued that the religious institution has been influencing not only spiritually for more than two thousand years, but also materially.
Once the CE Talk had concluded, the partners enjoyed dinner and a drink, at which time they were able to discuss some of the conclusions drawn from the talk.