The science of facial psychology and personal branding has arrived at the facilities of the Círculo Ecuestre. Last Tuesday, June 13, experts from both fields carried out a complete masterclass for club members.
After the presentation by José María Cardellach, lawyer and partner of the institution, Francesc Domínguez, legal marketing and personal brand consultant, explained to the audience what personal branding is and what it consists of. The expert revealed strategies that can be applied to reflect it and the differential value it brings to a professional in any sector.
Next, Cristina Gabarre, a specialist in personality and behavior applied to the organizational world, explained to the attendees, providing examples, how the features of a face can describe or help to choose the perfect profession or how they can help companies to choose the best way to the members of their teams.
Lastly, Julián Gabarre, a doctor in psychology and a world-renowned authority on facial psychology, informed club members of his pioneering scientific study that shows how we can deduce people's behavior and competencies through their faces. The professional made several of the attendees come out on stage to exemplify his theory.
The masterclass obtained a pleasant response from the club members who attended it. Attendees learned useful techniques for application in the labor and professional field.